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Tag Archives: exhibiting

9 Crucial Tips to Run an Effective B2B Exhibition Program

InsightsBy Editorial TeamNovember 19, 2019

According to CEIR 1(Center for Exhibition Industry Research), 40% of the marketing budget goes into B2B exhibiting, and with a median participation in 6x B2B exhibitions per year. Which raises the question: What strategies can I implement to run my trade show program effectively? Before jumping into the tips, let’s get a bit of context. Firstly,…

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