What is Strategy?

Definition We can find hundreds of definitions associated with strategy, to the extent that some may contradict one another. The most common one, proposed by the Cambridge Dictionary, defines ‘strategy’ as: “A detailed plan for achieving success in situations such as war, politics, business, industry, or sport, or the skill of planning for such situations”.…


We help deploy a concept worldwide in alignment with the customer’s strategy, as here for IXBLUE with the ice cave concept. Whatever is the stand size, venue, industry, the architecture is in alignment with the brand strategy.