A study by the CEIR shows that the marketing budget allocated for trade shows in 2017 amounted to about 40,7%. That’s because the reasons listed below have proved to work for businesses of all kinds!
So, why should you take part in exhibitions? When you look at the amount of time and money that goes into these events, all for results that can’t be guaranteed, it feels difficult to understand why anyone would invest in them.
Well, even running a business takes a lot of time and costs a lot of money for results that can’t be guaranteed. It requires to take some risks, as it won’t be a simple journey with no obstacles that gets you there in no time. So, why not take a step towards success today, even if it involves some risks?
By taking part in exhibitions, you are generating business for your company. What you’ll do during these events, is showcase and demonstrate your product to a wide audience in order to attract new potential customers. The end goal of this is all about signing contracts: whether it’s a selling contract or a partnership contract.
You get the opportunity to encourage growth for your company by further developing its brand. You can do so by building a positive image of your business, reaching the wider international market and by becoming part of a business community.
Exhibitions are the place to be if you wish to expand your business’ contacts. Talking face to face with potential partners fulfils a deep human need to bound, while also helping you gain feedback in real-time. Networking at events like this, in person, can have a positive impact on the future of your company. You never know what good can come out of a simple conversation.
Take the exhibition as an opportunity to foresee the trends in your industry, what are your competitors in the field and who could be your potential customers. It’s a great opportunity for you to test the waters and gain a better understanding of what can be improved, what needs changing and what your audience is most interested in.
Exhibitions are the meeting place for your industry, just like in the savanna, this is the lake where you can meet anyone. the stands are like meeting rooms at your contacts headquarters. This is the most effective hack to maximise your exposure in your industry
If you are new to trade shows, or exhibitions are not yet the main channel of your marketing strategy, consider the points above, and subscribe to our newsletter to know more !