Most of August was quiet! But this season kicked-off with an Aviation show on August 27th in Russia, the International Aviation and Space Salon (MAKS) at Zhukovskiy International Airport near Moscow. This was followed by our first 3-shows run simultaneously by our operations team, first with DSEI in London, one of Europe’s most prominent defense and security shows, simultaneously Food Ingredients Asia in Bangkok, the largest gathering of ingredient suppliers in the ASEAN region, and Intergeo, the leading international trade fair for geodesy, geoinformation and land management, in Stuttgart.
Our team is totally dedicated to providing our customers with the best possible exhibitor experience anywhere we can deliver. This puts us on a journey that is challenging us to stretch daily. While we never assume we earned our customer trust, we look back with humility, and we can see the progress and the building of higher and higher standards.
To achieve a successful delivery simultaneously at multiple locations like with did in September, our team has to, in addition to all the continuous improvement in combination with summer workshops, develop key and robust relationships with our partners worldwide to align and be at sync with our values.
This month we look at “Trade Shows From One Country To The Next” by Larry Kulchawik
Although the title mentions trade shows, this book is a precious reference whenever doing business internationally. A marketer’s or exhibitor’s companion that provides insights from a professional of the industry for 45 years, on cultural considerations when selling or doing business worldwide. Whenever we go to a new destination, this is a place-to-go book to get started with our research.
- Pacific’19, Sydney, Australia
- Itechmer, Lorient, France
- K, Dusseldorf, Germany
- BIDEC’19, Bahrein