35.000+ km Sydney, Lorient, Düsseldorf, and Bahrain! This definitely boosted our kilometer counter in October. The team did a fantastic job of managing simultaneous operations at times. We are getting better and better at every opportunity we have to strengthen our network and to raise our standards. One of the conversations we had was about making our readers contribute to the topics that matter to them. For example, what about sharing coping with jet lag, especially in the context of trade shows, we’ll publish it soon.
If you visit our website, you may have seen a couple of changes. A quick background on this, this newsletter was a first initiative taken earlier this year to open up our doors to you, share with you valuable content. This led us to consider, hm … you get here from Facebook or LinkedIn, after you are done reading our newsletter, what happens next? You may want to go to the main page and see what this is all about.
We have worked this summer on our brand identity for a better alignment with our values.
You wonder what those waves and the black theme are about, we need to start with the story behind the logo.
In the beginning, we wanted to follow our customers anywhere on the planet, which we are actually doing now.
The symbol of the moon orbiting around the earth clicked. The moon is also an excellent symbol for the “behind-the-scenes” nature of what we do. We thought we could identify with that. We decided to stick to the simplicity of black and white as the primary colors, and shades of blue and purple as secondary colors inspired by the universe.
The waves represent our values:
- Expertise for what we bring on the table for our customers
- Development is for our continuous improvement to serve better our customers
- Freedom is for the optionality we provide to our customers to do business worldwide
- Harmony is for the flow in helping our customers and in what we strive for in our operations.
This month we look at “Creative Confidence” by David & Tom Kelley
If you have ever heard of Design Thinking, IDEO, Stanford d.school, David and Tom Kelley, are the spirit and the leadership behind all of it. For over 40 years, they have developed and implemented the principles they share in this book.
What they reveal in the book is how to leverage the existing abilities embedded in human beings like empathy, curiosity, creativity, and collaboration to overcome any challenge.
Inspiring story of two brothers, that started IDEO as an adventure to work with friends, and ended up becoming the go-to agency for design acclaimed by companies like Apple, P&G, and many more. Their IDEO adventure created a whole new generation of leaders that are driving the most innovative companies today.
The takeaways from this book are :
- A process to help articulate what the actual problem to be solved is
- Considering creativity as a muscle, not an inborn ability, that can be trained through deliberate practice
- A Framework for creative problem solving through sequences alternating divergent and convergent thinking, which breaks-apart from the collective brainstorming without a direction and endless meetings that lead nowhere.
An absolutely refreshing look into what creativity can do not only for architecture or design but also to any problem; however complicated it seems, there is a process.
- Agritechnica, Hannover, Germany
- ADIPEC, Abu Dhabi, UAE
- SIGMA’19, Malta