Definition We can find hundreds of definitions associated with strategy, to the extent that some may contradict one another. The most common one, proposed by the Cambridge Dictionary, defines ‘strategy’ as: “A detailed plan for achieving success in situations such as war, politics, business, industry, or sport, or the skill of planning for such situations”.…
DetailsEasy Exhibit Ltd. is a beneficiary under the Grant agreement (CAPAF) part of the procedure BG16RFOP002-2.073 “Support to micro and small enterprises to overcome the economic consequences of the COVID-19 pandemic”, provided by the European Regional Development Fund through Operational Program “Innovation and Competitiveness” 2014-2020. “Изи Екзибит” ООД е бенефициент по договор за предоставяне…
DetailsThis year has certainly posed some unexpected difficulties for many companies that heavily relied on trade shows to network and advertise their services and/or products. Adapting to this change seems impossible but thankfully, we live in an era that offers plenty of alternatives and you, your business and your team don’t have to get used…
DetailsEvery company around the world has been affected in one way or another by the COVID-19 pandemic. The way we operate and progress has significantly changed and, without technology, it would have been nearly impossible for many to continue working. Thankfully, we live in a digital era where remote work is possible and this ‘new normal’ has made…
DetailsTime To Get Back To Work We can say that 2020 has definitely been an unpredictable year! It marked our company’s 10th anniversary, and at the beginning, we were off to a great start by securing more business than in 2019. All thanks to the hard work of our extraordinary team, clients, and partners. The…
DetailsWhat’s up? Well, so many things happened in the past two months, we kept the news for our January bulletin. There we go ! Reflect, Improve, Celebrate The end of the year was a great time to reflect on the previous twelve months, catch learnings opportunities, and setup improvements. Of course, followed by moments of…
DetailsWHERE DID WE GO ? The last sprint of this year took place in November as we helped clients from a total of 6 industries : Pharmaceutics with CPhI in Frankfurt iGaming with SIGMA in Malta Oil & Gas with ADIPEC in Abu Dhabi Agriculture with Agritechnica in Hannover Homeland Security with MILIPOL in Paris…
DetailsAccording to CEIR 1(Center for Exhibition Industry Research), 40% of the marketing budget goes into B2B exhibiting, and with a median participation in 6x B2B exhibitions per year. Which raises the question: What strategies can I implement to run my trade show program effectively? Before jumping into the tips, let’s get a bit of context. Firstly,…
DetailsWHERE DID WE GO ? 35.000+ km Sydney, Lorient, Düsseldorf, and Bahrain! This definitely boosted our kilometer counter in October. The team did a fantastic job of managing simultaneous operations at times. We are getting better and better at every opportunity we have to strengthen our network and to raise our standards. One of the…
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